A rebrand that made a scheduling tool feel like a company.

Calendly had outgrown its original brand. The visual identity didn't match the product's ambition, the website felt dated, and there was no system holding it together across channels. As design lead, I rebuilt it from the ground up -- partnering with Pentagram on the new brand identity and owning everything that came after: the website, the design system, motion graphics, marketing collateral, and campaign art direction.

The brief was to make Calendly feel like a company people actually wanted to use, not just a utility they tolerated. Every decision ran through that lens.