FlipFest is the annual celebration of everything Flip -- the moment the community of educators, students, and creators comes together to see what's next. As Creative Director, I led the design team in building a completely fresh brand identity for the event from scratch each year. Not a refresh. Not a template with new colors. A new concept, a new world, a new feeling -- every time.

The 2022 edition was the biggest yet, held in New Orleans alongside the ISTE conference and serving as the stage for the Flipgrid-to-Flip rebrand reveal. Every touchpoint was designed to make the moment land: from the first social post to the swag people took home, from the animations playing on screen to the environmental design of the space itself. The event had to carry the weight of a brand transformation and feel like a party at the same time.

Working with my team, we took the brief from concept to execution across every surface -- branding and identity, social media design, merch and swag, event design and strategy, and animation. The goal was always the same: make this year's FlipFest feel unforgettable, and then do it again next year.