The vision site for Microsoft AI.
I co-led the design and launch of microsoft.ai -- the public face of Microsoft's AI strategy and the first place the world goes to understand what MAI is and why it exists. This wasn't a marketing site; it was a statement of values. The challenge was making a global technology company feel genuinely human, warm, and trustworthy without losing its ambition.
Partnered across design, copy, illustration, and motion to build a coherent experience from the ground up -- one where every page held together visually and tonally. The result earned Awwwards Site of the Day on November 30, 2025.
MY ROLE
Provided creative direction across all disciplines. Orchestrated design, copy, illustration, and motion teams toward a unified vision. Shaped the tone, voice, and visual identity -- not just the look, but the brand's point of view on what AI should feel like to a human being.
RECOGNITION
Microsoft AI • AWWWARDS • Site of the Day • 2025 • Site Design